Selected Work / DR. CHOICE
Building a bilingual commerce platform for an Omani consumer-health brand.
A connected commerce operation, designed around the needs of the market and the business behind it.
The challenge
More than a storefront.
DR. CHOICE needed an online commerce experience that could support Arabic and English customers, manage products and orders, connect payments, and provide foundations for reliable measurement. The work focused on building the operational system around the customer experience.
The solution
A commerce system designed to operate.
Bilingual storefront with Arabic RTL support
Modern frontend and WooCommerce commerce backend
Product, checkout and order architecture
OMPay bank-hosted payment flow
APIs, communications and operational connections
Analytics-ready technical foundations
Commerce infrastructure
The layers behind the experience.
Product, customer and order management live in a commerce backend, while the customer-facing experience is designed for performance and bilingual usability. Payments use a bank-hosted flow with transaction initiation, reference handling and verification — without exposing sensitive implementation details.
Delivered capabilities
Ready for the next business decision.
The delivered platform provides the building blocks for a bilingual online operation: customer experience, catalog and order workflows, payment integration, connected systems and measurement foundations. No performance figures or commercial claims are presented here because none have been supplied.